Fleming College: Experience More

Program Highlights

Businesses fail without a critical assessment of customers, competitors, and the marketplace in a well-researched and achievable marketing plan.  Your workplace ready courses will include all areas of marketing practice and strategy, including:

• International Marketing
• Direct/Internet marketing
• Marketing research
• Sales
• Product management
• Advertising
• Promotion
• Consumer behaviour

There is no shortage of enthusiasm or expertise in the classroom, as your professors have worked in marketing and are passionate about their work.

In addition, there is the opportunity to complete your 6th semester at Universidad del Valle de Mexico near Mexico City.

Why Choose Fleming?

Fleming's Marketing program focuses on real-life marketing challenges in a globalized world. The program is an applied educational experience. For example, you will use case studies from actual businesses in several of your courses. In the Applied Projects course, you will act as a marketing consultant for a corporate or non-profit client and be guided by a faculty mentor to meet the client's objectives. Through these experiences, you will acquire a broad skill set to make you more qualified and increase your opportunities for employment. Our marketing faculty are accessible, approachable, and ready to work with you on concerns or goals for the future. 

This program will prepare you for a career in today's ever-changing world. The EDGE focus within the School of Business, Computing and Hospitality is founded on 4 principles:

 Environmental Responsibility: Learn how to contribute to a sustainable future. Ensure your career leaves a green footprint.

Diversity: Work with a variety of people from faculty, administration, students and members of the community. Learn how to be creative and innovative.

Global Perspective: Learn to compete on a level playing field in the global market.

Experience: Gain real experience in your field through case studies, simulations, placements and applied projects.

Develop your EDGE at the School of Business, Computing and Hospitality. 

Got a degree or diploma already? You may be able to transfer credits and earn your diploma in less than three years. Contact the program co-ordinator for more information.

Work Experience

Applied learning is a key component in all of our business programs. This gives you the opportunity to put to work the skills you learn in the classroom within a real-world business environment.

What it Takes to Succeed

Marketing specialists tend to be:

• Outgoing, creative thinkers
• Persuasive communicators
• Able to work well under pressure and to deadlines
• Able to juggle many projects simultaneously
• Able to see both the big picture and the details.

Career Opportunities

Show the world your creativity, persuasiveness, and drive for business success, and you will find satisfying work in any field related to marketing, such as advertising, sales or public relations. Some of these positions include:

• Sales representative or manager
• Agency account executive
• Customer service representative
• Marketing research analyst
• Marketing manager
• Internet marketing specialist
• Direct marketing specialist
• Marketing consultant
• Advertising analyst

The employment rate for Fleming Marketing graduates is extremely high -- because Fleming has a reputation for producing high quality marketing specialists. You should be quite successful in landing a challenging and rewarding job on graduation.

Minimum Admission Requirements

 OSSD with the majority of credits at the College (C) and Open (O) level, including:

• 2 College (C) English courses (Grade 11 or Grade 12)
• 1 College (C) Math course (Grade 11) 

When (C) is the minimum course level for admission, (U) or (U/C) courses are also accepted. 

Recommended (but not required for admission):

• Grade 12 College (C) Math

Mature Students  If you are 19 years of age or older before classes start, and you do not possess an OSSD, you can write the Canadian Adult Achievement Test to assess your eligibility for admission. Additional testing or academic upgrading may be neccessary to meet specific course requirements for this program.


NOTE: students starting in January are required to attend classes over the summer semester.

Related Programs

Upon completion of the Marketing Diploma program, you can pursue a post-graduate certificate in Event Management. In only 2 semesters you can add an Ontario College Graduate Certificate to your diploma and expand your career options.

 

Additional Costs

Approximately $1,000 per year for books and supplies.

University Transfer Agreements

• Athabasca University
• Australian Catholic University National
• Griffith University, Queensland, Australia
• Lakehead University
• Laurentian University
• Northwood University
• Ryerson University
• Trent University
• University Canada West - Victoria, BC
• University of Lethbridge
• University of Ontario Institute of Technology
• University of Windsor

Course	Hours
Semester 1
Business Essentials - A Survival Course	45.00
Financial Statements and the Finance Environment	45.00
Introductory Computing	45.00
Marketing	45.00
ONE of: College Communication Skills for Business and Hospitality Professionals 67.00 College Communications for Business and Hospitality Professionals 37.00
ONE of: College Math Skills 60.00 Math Fundamentals for Business Studies 45.00
Semester 2
Business Teams	45.00
Business and Contract Law	45.00
Communicating at Work for Business and Hospitality Professionals	45.00
Human Resources Administration	45.00
International Trade	45.00
Operations Management	45.00
Semester 3
Macroeconomics	45.00
Effective Sales Techniques	45.00
International Business	45.00
Presentations and Creativity	45.00
Program Electives: Choose One of: Consumer Behaviour 45.00 Contemporary Management Skills 45.00 New Ventures 45.00 Spanish I 45.00
General Education Elective
Semester 4
Corporate Social Responsiblity: Ethical Conduct of Business	45.00
Internet/Direct Marketing	45.00
Marketing Communications	45.00
Microeconomics	45.00
Program Electives: Choose One of: Market Assessment and Export Management 45.00 Retail Marketing Management I 45.00 Training and Development 45.00
Program Electives: Choose One of: Advanced Computers 45.00 Business Statistics and Quantitative Methods 45.00 Spanish II 45.00
Semester 5
Communications - Report Writing	45.00
Design and Layout	45.00
Marketing Research	45.00
Program Electives: Choose One of: Global Political Economy 45.00
Program Electives: Choose One of: International Marketing 45.00 Marketing Applied Projects II 45.00
General Education Elective
Semester 6
Marketing Plans	45.00
Sales Management	45.00
Program Electives: Choose One of: Field Placement (BAA) 140.00 Marketing Applied Projects I 45.00 Marketing Applied Projects II 45.00 Marketing Applied Projects III 45.00
Program Electives: Choose Two of: Corporate Social Responsiblity: Ethical Conduct of Business 45.00 International Law 45.00 International Learning Experience 45.00 Microeconomics 45.00 Training and Development 45.00
General Education Elective

Semester 1

College Communication Skills for Business and Hospitality Professionals

Course Number: COMM155

Units: 67.00
Hours: 67.00

College Communications for Business and Hospitality Professionals

Course Number: COMM078

Successful business and administrative communication requires an understanding of both individual and organizational audiences and the ability to create effective messages for them. Communications for Business will introduce students to the critical-thinking, problem-solving and professional writing skills that are necessary to meet these communication challenges.

Units: 37.00
Hours: 37.00

Business Essentials - A Survival Course

Course Number: BUSN002

This course will explore the nature of business and the role of the individual within the business context. The course will help to prepare the student for the world of business by developing an understanding of the major functional aspects of a successful business. The course will also focus on a number of important business trends that will continue to affect business into the future. These include the growth and influence of international business, the role of ethics and social responsibility in business decisions, the significance of small business, the growth of the service sector, and the influence of technology on business activities. This is an approved general education course.

Units: 45.00
Hours: 45.00

Financial Statements and the Finance Environment

Course Number: ACCT071

This course offers business students a basic understanding of how the activities of an organization are reflected in the financial statements as well as offering an understanding of the basic terms and content of financial statements. The student is then required to apply that basic understanding of concepts along with analytical techniques to reach financial decisions in business organizations. Practical applications of financial concepts to the operation of the business are emphasized. Specific topics include understanding of the Balance sheet, Income Statement, Statement of Retained Earnings and Statement of Cash flows. Other topics include financial planning, working capital management, the capital budgeting process, financial statement analysis and break even analysis. Note: This course has been approved by the Human Resources Professionals Association (HRPA) as a half credit in the Canadian Council of Human Resources Associations' (CCHRA) national certification program. To qualify to write the National Knowledge Exam, it is necessary to attain an overall average of 70 percent in the nine subjects covered, with no grade of less than 65 percent.

Units: 45.00
Hours: 45.00

Introductory Computing

Course Number: COMP345

Working in the Windows XP environment, this computer course introduces the student to computer basics (computer terminology, e-mail, file management) and the application and use of word processing, spreadsheet, and presentation software using Microsoft Office 2007. Through the extensive use of hands-on activities, students will gain sufficient knowledge and experience to make productive use of computers as a tool in both college and workplace environments. Students will have the opportunity to attain the International Computer Driving Licence (ICDL) Start Certification if they attain 75% or more on each of the four ICDL Start Certification tests.

Units: 45.00
Hours: 45.00

Marketing

Course Number: MKTG014

This is an introductory course in Marketing designed to provide an awareness and understanding of the role and function of marketing within an individual firm and throughout the total economy. The student is introduced to the principles and techniques of marketing and its various functional areas. The various marketing strategies utilized in product or service planning and development, pricing, distribution and promotion in response to the needs and wants identified in various markets are explored.

Units: 45.00
Hours: 45.00

College Math Skills

Course Number: MATH099

Units: 60.00
Hours: 60.00

Math Fundamentals for Business Studies

Course Number: MATH011

The Math Fundamentals for Business Studies course was designed to be an integral portion of all programs offered by the School of Business at Sir Sandford Fleming College. This course is a one-semester study of the mathematics applicable to the business and financial community. Math Fundamentals for Business Studies places the significance of mathematics as a problem solving and decision making tool. Topics covered: manipulation of business formulae, break-even analysis, monetary conversion, mathematics of buying and selling, simple, compound interest and annuities.

Units: 45.00
Hours: 45.00

Semester 2

Business Teams

Course Number: SOCI125

Learn about the movement towards getting work done through teams in organizations, and develop the knowledge and skills to thrive in this area. This course meets the General Education requirements primarily in the areas of Work and the Economy and Social Understanding, as well as touching Civic Life, Personal Development, and Cultural Understanding.

Units: 45.00
Hours: 45.00

Business and Contract Law

Course Number: LAWS004

Business people and consumers in Ontario are affected by a broad spectrum of federal, provincial and municipal laws and a variety of court-created legal principles. This course serves as an introduction to business and consumer law.

Units: 45.00
Hours: 45.00

Communicating at Work for Business and Hospitality Professionals

Course Number: COMM148

In this course you will continue to develop your communication skills with a focus on how communication and the written word works in business and hospitality professions. This course is designed to help you better understand the communication demands of your eventual career employment. You will continue to reinforce speaking, writing, reading, and listening techniques common to the expectations demanded by the work place of your career choice by applying, at a more sophisticated level, principles of style, structure, mechanics and techniques (for orals).

Units: 45.00
Hours: 45.00

Human Resources Administration

Course Number: MGMT007

This course is designed to provide an overview of key human resources activities and the related legislation affecting today's workplaces. Topics of study include the strategic role of HRM, legal compliance and valuing diversity, designing and analyzing jobs, human resources planning, recruitment, selection, orientation and training, performance appraisal, compensation, employee benefits & services, labour relations, and occupational health & safety. Participants will also have an opportunity to discuss legal compliance in the areas of human rights, pay/employment equity, employment standards, labour relations, and health & safety. Applied learning opportunities include case study analyses, identification of Human Rights Code violations on an employment application form, development of a job description/specification and a recruitment ad, critique of managerial performance on videotape, web-based research pertaining to employment practices, and completion of a journal article summary and explanation of its relationship to the course material. Note: This course has been approved by the Human Resources Professionals Association (HRPA) as a credit in the Canadian Council of Human Resources Associations' (CCHRA's) national certification program. To qualify to write the National Knowledge Exam, it is necessary to attain an overall average of 70 percent in the nine subjects covered, with no grade of less than 65 percent. Prior to enrollment in this course, it is recommended that learners have attained the learning outcomes of Communications for Business (COMM78).

Units: 45.00
Hours: 45.00

International Trade

Course Number: MTRL008

This course provides students with an overview and understanding of international trade, its history, process, and current applications.

Units: 45.00
Hours: 45.00

Operations Management

Course Number: BUSN020

This course is designed to give students an understanding of the functions of business operations. Students develop an understanding of the important factors and some of the analytical tools that can be used to improve productivity and customer service. Emphasis is placed on the cost benefit relationship.

Units: 45.00
Hours: 45.00

Semester 3

Macroeconomics

Course Number: BUSN013

Macroeconomics is the study of the overall performance of the economy. Fluctuations in the level of national output, incomes, prices and employment are analyzed along with government policies to control these fluctuations.

Units: 45.00
Hours: 45.00

Effective Sales Techniques

Course Number: MKTG008

This course demonstrates to students the vital role of sales in the business world. Without an effective sales effort, businesses perish. Similarly, without a well-planned, professional, and deliberate sales approach, graduates will not achieve appropriate employment situations. Students will examine their current level of self-presentation and work toward enhancing their image through practical, applied course work.

Units: 45.00
Hours: 45.00

International Business

Course Number: BUSN011

This is a survey course in international business. It provides students with the understanding of the functions, responsibilities, advantages, problems, and operations of international corporations in a global marketplace.

Units: 45.00
Hours: 45.00

Presentations and Creativity

Course Number: MKTG107

The ability to develop creative ideas and present them appropriately to managers and clients is vital to a successful career in marketing. In this course, students will develop creative thinking techniques and improve their presentation skills as individuals and as members of a creative team.

Units: 45.00
Hours: 45.00

Consumer Behaviour

Course Number: MKTG005

This course focuses on the significance of an analysis of the consumer in many dimensions and the marketing implications of those findings. Studying the sociology and psychology of the buying process will enable students to understand better their role as business leaders, whether working in large or independent organizations. The exchange of goods and services is the basis of our economy, and understanding the needs and wants of our customers helps us to be more effective in carrying out our tasks.

Units: 45.00
Hours: 45.00

Contemporary Management Skills

Course Number: BUSN006

In this course, both theoretical and practical fundamentals of managerial work are explored and experienced. Through self-assessments, skills workshops, discussions, and lectures, students will learn management competencies in interpersonal and leadership strategies, the dynamics of power and innovation, as well as organizational strategies to enhance performance and productivity.

Units: 45.00
Hours: 45.00

New Ventures

Course Number: BUSN061

This course is designed to develop an understanding of planning the start-up of a business, its ongoing management and strategies for growth. Students learn about the legal forms of business ownership, the importance of financial analysis as a success indicator for the business and appropriate marketing tactics for promoting small business. The student will develop an actual business plan for their own business idea.

Units: 45.00
Hours: 45.00

Spanish I

Course Number: LANG011

Spanish I is a beginner course designed for those individuals who have little or no knowledge of Spanish. This course is an introduction to understanding, speaking, reading, and writing in the language, and is ideal for those who intend to travel or plan to pursue further language studies.

Units: 45.00
Hours: 45.00

Semester 4

Corporate Social Responsiblity: Ethical Conduct of Business

Course Number: MGMT066

We live in the age of globalization. Due to many recent events, corporate business is under fire to manage their activities in a culturally sensitive and ethical manner. Moreover, many corporations are learning that it is good business to do good. In this case-based course we will examine various specific ethical dilemmas in the conduct of domestic and international business. We will discuss the structure of the corporation and the various contemporary ethical issues it presents. Finally we shall discuss the best practices of many leading companies to conduct their business in a socially responsible way.

Units: 45.00
Hours: 45.00

Internet/Direct Marketing

Course Number: MKTG012

This course will study the impact of Internet/Direct on Marketing. Starting from a general strategic framework, we will focus in on how a company's existing marketing mix will be changed or complemented through the use of interactive technology.

Units: 45.00
Hours: 45.00

Marketing Communications

Course Number: MKTG017

This course is designed to introduce the student to the marketing communications process and the role of the marketing communications mix as they apply to the marketing of goods and services.

Units: 45.00
Hours: 45.00

Microeconomics

Course Number: BUSN018

This course provides an introduction to the economic behaviour of consumers and firms in the marketplace. Microeconomics studies the way that individual markets work and how regulations and taxes affect trade, consumers, and producers.

Units: 45.00
Hours: 45.00

Market Assessment and Export Management

Course Number: MKTG108

This course is designed to teach the learner how to research and plan the export of existing products to foreign markets all over the world. This course focuses on the research, decision and planning stages, while International Marketing focuses on the process of executing the tactical components of the international marketing plan. In Market Assessment and Export Management the student will learn how to find information regarding foreign markets, create country and market profiles, plan market entry, find financing, understand how to ready a product for exporting, and complete the appropriate documentation.

Units: 45.00
Hours: 45.00

Retail Marketing Management I

Course Number: MKTG027

This course is designed to give the student an overview of the Canadian retail industry as well as retail in general. Topics will include positioning strategy for the market place, fundamentals of management planning and the growing business of Franchising. Students will look at setting buying budgets, sourcing product, buying and merchandising, and other associated strategies.

Units: 45.00
Hours: 45.00

Training and Development

Course Number: MGMT018

This course is based on the premise that people are the most valuable resource of the organization. One of the mandates of the Human Resources Department is to develop and administer policies, practices and procedures will provide for the effective training and development of employees to ensure that the organization achieves its goals and objectives and that employees fulfill their maximum career potential. This course will provide participants with skills in the areas of assessing staff training needs, designing and administering staff training and development programs, as well as evaluating the effectiveness of such programs. Note: This course has been approved by the Human Resources Professionals Association (HRPA) as a credit in the Canadian Council of Human Resources Associations' (CCHRA's) national certification program. To qualify to write the National Knowledge Exam, it is necessary to attain an overall average of 70 percent in the nine subjects covered, with no grade of less than 65 percent. Note: Prior to enrolment in this course, it is recommended that participants have attained the learning outcomes of Human Resources Administration (MGMT 7) and Communications - Report Writing (COMM 6).

Units: 45.00
Hours: 45.00

Advanced Computers

Course Number: COMP103

This course builds on the common functions of File Management, Word Processing, Spreadsheets and Database to enhance skills for a business environment. The use of tables, multi-page documents and graphics will be covered in Word Processing. Spreadsheet skills in the use of functions and formulas, formatting, conditions, lists, graphics and multiple worksheets will be developed. The integration of word processors, spreadsheets and databases will be included, particularly mail/merge.

Units: 45.00
Hours: 45.00

Business Statistics and Quantitative Methods

Course Number: MATH046

The understanding and application of basic statistical analysis to business related problems will be examined. The calculation and interpretation of statistical measures will be thoroughly covered. Once the basic measures are mastered, probability and probability distributions will be discussed. Statistical measures, data collection and probability distributions will be brought together to perform statistical inference with confidence intervals and hypothesis testing. Then, simple linear regression will be developed. The calculation and interpretation of statistical measures will be learned within a format of class time practice, specific course assignments and use of the Excel? computer spreadsheet.

Units: 45.00
Hours: 45.00

Spanish II

Course Number: LANG012

Spanish II will complete the students' familiarity with aspects of basic Spanish. This will lead the students to a basic proficiency level necessary for a non-intensive language situation.

Units: 45.00
Hours: 45.00

Semester 5

Communications - Report Writing

Course Number: COMM006

In this course, you will learn how to plan, organize, illustrate, edit, and present written and oral material in both an informational and analytical style to businesses, service and technological industries, and government agencies.

Units: 45.00
Hours: 45.00

Design and Layout

Course Number: MKTG007

This course is designed to give students an understanding of the design and layout process as it applies to print and print media. Students develop an understanding of the important factors behind good design and the process leading up to final film and print production. Emphasis is placed on developing communications skills relating to clients, suppliers and creative support personnel as it applies to the design process.

Units: 45.00
Hours: 45.00

Marketing Research

Course Number: MKTG020

This course provides an introduction to marketing research from a managerial point of view. Emphasis will be placed on the information needs of both the consumer and the marketing manager. A research project (define a problem, design a questionnaire, analyze data, and write a report) will provide a practical learning experience for students.

Units: 45.00
Hours: 45.00

Global Political Economy

Course Number: BUSN124

Units: 45.00
Hours: 45.00

International Marketing

Course Number: MKTG011

This third level course is designed to introduce students to the complexity of marketing products/services to International markets around the world. The student is expected to have a basic understanding of domestic marketing. This senior level course will be delivered in a classroom environment with sufficient time allocated to the marketing simulation exercise which will be completed as a group project during the semester. Note: This is a senior level course that will require the student to work in an effective group environment. A comprehensive understanding of project planning is required to succeed in this course.

Units: 45.00
Hours: 45.00

Marketing Applied Projects II

Course Number: MKTG016

Knowledge of the various marketing tools is essential to understand the efforts of the marketing team. However to use the tools requires a disciplined ability to analyse basic data, isolate and understand issues and then strategically address them. This course is designed to use your marketing background knowledge to take the next step into strategic market planning. Working together with a selected industry partner and faculty mentor, the learner will analyse, plan and execute appropriate marketing programs on behalf of the partner and report results.

Units: 45.00
Hours: 45.00

Semester 6

Marketing Plans

Course Number: MKTG019

Students that are about to graduate with a diploma in Marketing are required to have the skills to develop a 'Marketing Plan' for a business application. This course will require the students to identify a company that they can work with and develop an actual marketing plan that can be executed in the business environment. The student will be able to capitalize on knowledge they have acquired from previous marketing courses such as Market Research, Marketing Communications and Product Management in the development and presentation of a sound marketing plan.

Units: 45.00
Hours: 45.00

Sales Management

Course Number: MKTG029

This senior level course is designed to explore the role and functions of the Sales Manager in a marketing focussed company. The student will study all of the tasks that managers must be familiar with when identifying perspective employment needs, designing job descriptions, interviewing responsibilities, designing training programs and designing and implementing employee evaluations. The course will attempt to assist the student in seeking full time employment after graduation.

Units: 45.00
Hours: 45.00

Field Placement (BAA)

Course Number: FLPL142

Units: 140.00
Hours: 140.00

Marketing Applied Projects I

Course Number: MKTG015

Knowledge of the various marketing tools is essential to understand the efforts of the marketing team. However to use the tools requires a disciplined ability to analyse basic data, isolate and understand issues and then strategically address them. This course is designed to use your marketing background knowledge to take the next step into strategic market planning. Working together with a selected industry partner and faculty mentor, the learner will analyse, plan and execute appropriate marketing programs on behalf of the partner and report results.

Units: 45.00
Hours: 45.00

Marketing Applied Projects II

Course Number: MKTG016

Knowledge of the various marketing tools is essential to understand the efforts of the marketing team. However to use the tools requires a disciplined ability to analyse basic data, isolate and understand issues and then strategically address them. This course is designed to use your marketing background knowledge to take the next step into strategic market planning. Working together with a selected industry partner and faculty mentor, the learner will analyse, plan and execute appropriate marketing programs on behalf of the partner and report results.

Units: 45.00
Hours: 45.00

Marketing Applied Projects III

Course Number: MKTG040

Knowledge of the various marketing tools is essential to understand the efforts of the marketing team. However to use the tools requires a disciplined ability to analyse basic data, isolate and understand issues and then strategically address them. This course is designed to use your marketing background knowledge to take the next step into strategic market planning. Working together with a selected industry partner and faculty mentor, the learner will analyse, plan and execute appropriate marketing programs on behalf of the partner and report results.

Units: 45.00
Hours: 45.00

Corporate Social Responsiblity: Ethical Conduct of Business

Course Number: MGMT066

We live in the age of globalization. Due to many recent events, corporate business is under fire to manage their activities in a culturally sensitive and ethical manner. Moreover, many corporations are learning that it is good business to do good. In this case-based course we will examine various specific ethical dilemmas in the conduct of domestic and international business. We will discuss the structure of the corporation and the various contemporary ethical issues it presents. Finally we shall discuss the best practices of many leading companies to conduct their business in a socially responsible way.

Units: 45.00
Hours: 45.00

International Law

Course Number: LAWS040

This course introduces students to the overall concepts, principles, customs, and rules that govern the behaviours, relationships, and interdependence between nations, international organizations, and corporations.

Units: 45.00
Hours: 45.00

International Learning Experience

Course Number: FLPL072

This course is designed to expose students to the preparation and rigours of international travel and to provide them with hands-on observation of various international institutions and organizations in Europe. In addition, students will be directly exposed to the uncontrollable variables known as CREEEPS (culture, religion, education, environment, economics, politics, and social) norms and standards in each country.Prerequisite: Prior to departure, meetings and research of countries to be visited.

Units: 45.00
Hours: 45.00

Microeconomics

Course Number: BUSN018

This course provides an introduction to the economic behaviour of consumers and firms in the marketplace. Microeconomics studies the way that individual markets work and how regulations and taxes affect trade, consumers, and producers.

Units: 45.00
Hours: 45.00

Training and Development

Course Number: MGMT018

This course is based on the premise that people are the most valuable resource of the organization. One of the mandates of the Human Resources Department is to develop and administer policies, practices and procedures will provide for the effective training and development of employees to ensure that the organization achieves its goals and objectives and that employees fulfill their maximum career potential. This course will provide participants with skills in the areas of assessing staff training needs, designing and administering staff training and development programs, as well as evaluating the effectiveness of such programs. Note: This course has been approved by the Human Resources Professionals Association (HRPA) as a credit in the Canadian Council of Human Resources Associations' (CCHRA's) national certification program. To qualify to write the National Knowledge Exam, it is necessary to attain an overall average of 70 percent in the nine subjects covered, with no grade of less than 65 percent. Note: Prior to enrolment in this course, it is recommended that participants have attained the learning outcomes of Human Resources Administration (MGMT 7) and Communications - Report Writing (COMM 6).

Units: 45.00
Hours: 45.00

Fall/08 is the time to join The Fleming Applied Agency!

If you going into the second semester of year two or will be a third year marketing student then it is time to put those marketing skills to work in the real world!

The Marketing Applied class (a required course) is taught and positioned within the framework of a college-based, branded integrated marketing communications agency known as The Fleming Applied Agency!

The Fleming Applied Agency invites you to join an agency made up of our best and brightest marketing students that provide better marketing solutions for real-world clients.

If you have not been part of The Fleming Applied Agency (not taken the Marketing Applied course) then you must apply ("How to apply" below) in order to join The Fleming Applied Agency for the fall semester of 2008.

If you have already worked with The Fleming Applied Agency then re-application is not necessary so you can register immediately!

How to Apply: Just two steps

Step 1. Book-in an interview immediately!

The interviews will take place on:

• April 1, 2008 from 1:00pm to 3:00pm in room 3620
• April 3, 2008 from 1:00pm to 3:00pm in room 3621
• April 8, 2008 from 12:30pm to 2:30pm in room 3621
• April 10, 2008 from 1:30pm to 3:00pm in room 3621

You must book an interview on the interview sheet outside Room 610D.

The interview team will make an attempt to accommodate scheduling problems that may exist.

Be prepared for a 10-minute interview. Business dress is expected.

Step 2. Complete & send the application package by e-mail

Your complete application package that contains the following information should be received at least 24 hours before your interview. E-mail to Mr. Tony Macdonald, Agency President (tomacdon@flemingc.on.ca)

• Up-to-date resume (includes your class room experience, and working experience)
• Introductory letter (outlining why you are right for the job, why you want to join The Fleming Applied Agency and provide two references)
• Completed Individual Development Plan (IDP) form

Once you have been hired... go register!

The Agency management will let you know (by e-mail) if you are part of The Fleming Applied Agency by April 14, 2008.

Please register immediately after you have been hired!

You can be part of The Fleming Applied Agency ... Apply now!